Target+Audience

=Target Audience =

In order to achieve a successful marketing strategy to promote this company; it is essential to know who we are targeting for our advertisements and social media. The location of Arizona is right beside the airport; Tourists, travelers and people who have arrived into Toronto will be an essential audience. By targeting this audience because the restaurant is open until 2am for food, drinks, sports and pool, there can be more customers willing to visit the company.

Men and women in the age group of 26 - 45 is the target audience because Arizona is an older location that promotes the bar atmosphere as well as a broad menu of food, fine wines and beers (domestic and imports). This target audience has the life experience and the money to spend at this restaurant. The promotion of social media and discounts will inspire more customers to try Arizona and will return will satisfaction.